Below is a mock media alert drafted for a group presentation while I was an intern at PMK*BNC in the summer of 2010.
* * * * *MEDIA ALERT* * * * *
AUDI PRESENTS THE “MEN IN BLACK III” MOVIE CONTEST SURVEY
WIN A BRAND NEW AUDI R4 DELIVERED TO YOUR HOME
BY WILL SMITH & TOMMY LEE JONES MONDAY, MAY 10, 2012
Viewers who see “Men In Black III” within the first two weeks
The third film in the Men In Black series, “Men In Black III” opens in theaters nationwide on May 25, 2012. Will Smith and Tommy Lee Jones are seen throughout “Men In Black III” in the Audi R4, the new little brother of the R8 super car. If you see the movie within the first two weeks (May 25, 2012 – June 7, 2012) you will have the chance to win an exact replica of the “Men In Black III” Audi R4 that Agent Kay and Agent Jay drive.
After seeing the film, viewers will be given the oppurtuniy to fill out a survey on Audi’s website http://audi.com/MIBIII to win the Audi R4. The survey will be entered into a contest drawing and the winner will receive an Audi R4, delivered to their home by Will Smith and Tommy Lee Jones.
May 25, 2012 – June 7, 2012
Movie Theaters nationwide