PMK*BNC – press release

Below is a mock press release drafted for a group presentation while I was an intern at PMK*BNC in the summer of 2010.

For Immediate Release

Audi Announces The “Men In Black III”
Movie Contest Survey

  • Survey for people who see MIB III during first two weeks
  • Winner receives Audi R4, delivered to their home by Will Smith and Tommy Lee Jones

HERNDON, VA., (May 3, 2012) – In celebration of Audi’s integration in Columbia Pictures and Amblin Entertainment’s Men In Black III, Audi of America Inc. announces The “Men In Black III” Movie Contest Survey. Viewers who see the film within the first two weeks (May 25 – June 7) will be given the oppurtuniy to fill out a survey on Audi’s website for a chance to win an Audi R4.

The “Men In Black III” Movie Contest Survey will fulfill our goal of placing Audi into premium brand and product integrations,” said Scott Keogh, CMO of Audi of America. “This promotion will not only drive Audi’s brand image in entertainment, but it partners us with a very succesful and well-known franchise.”

The Men In Black III Movie Contest Survey will ask questions about Audi’s integration within the film along with demographic information and overall thoughts and opinions. The survey will act as entry into a contest drawing and the winner will receive an Audi R4, delivered to his/her home by Will Smith and Tommy Lee Jones.

Will Smith and Tommy Lee Jones are seen throughout “Men In Black III” in the Audi R4, the new little brother of the R8 super car. In addition to the R4, the Audi 100 Coupe S will also be featured in the film.

About Audi of America

Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit

About Men In Black III

Columbia Pictures and Amblin Entertainment present the highly anticipated film Men In Black III reuniting the dynamic duo of Will Smith and Tommy Lee Jones. The villain, Jemaine Clement, is an escaped alien convict named Yaz that travels back in time to kill Tommy Lee Jone’s character Agent Kay. Will Smith’s character, Agent Jay, responds by traveling even further back in time, in attempt to rescue Kay. We get plenty of the entertaining Smith/Jones dialogue we loved in previous MIB movies and, of course, more revelations about real-life celebrities who are actually aliens, like Jimi Hendrix, Kareem Abdul-Jabar and other humans with super-human talent levels.


Drafted by:

Jarone Ashkenazi


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