BG&A – SEMrush international databases release



LOS ANGELES — January 28, 2014 – SEMrush, a leading data provider for competitive and keyword research, has added 15 new regional databases to its reports and tools, in addition to its U.S. database, enabling users to discover profitable competitors’ keywords and track their activities in a total of 25 countries.

The SEMrush tool, used by well-known brands such as Philips, PayPal and Hyatt, helps professionals with their search engine optimization (SEO­), search engine marketing (SEM) and advertising campaigns, in addition to keeping a closer eye on their biggest online rivals. With access to organic Adwords and keywords in search, link building strategies and daily position changes in Google and Bing, firms can speed up their website optimization process and avoid common SEO and SEM mistakes.

The addition of new databases for Argentina, Mexico, Belgium, Denmark, Finland, Ireland, Israel, Netherlands, Norway, Poland, Sweden, Switzerland, Turkey, Hong Kong and Singapore, means users can now track more region-specific data locally and internationally. To narrow down the search to the most useful information, SEMrush has identified 400,000 of the most popular keywords for each of the new regions; with multi-language databases for regions that use different languages, like Belgium, Switzerland, the Netherlands, Israel, Hong Kong and Singapore.

“Our comprehensive search databases are at the heart of our service,” says SEMrush CEO, Oleg Shchegolev. “As our popularity has grown, we have been inundated by requests for new regional databases, which required a significant amount of technical work to fulfill. However, the fact that all our databases are updated in real-time means that business users can be confident they are seeing the most up-to-date analysis possible.”

Since its launch five years ago, SEMrush has emerged as a favorite data provider and market-leading tool for competitive search, providing professionals with detailed competitor analysis and strategic keyword research.


About SEMrush

SEMrush was created by search engine optimisation (SEO­) and search engine marketing (SEM) professionals for SEO/SEM specialists and provides the in-depth knowledge, expertise and data needed to enable businesses to take projects to the next level. Drawing on a vast well of data, easy-to-use SEMrush software gives users unrivalled analysis on SEO and website performance over 22 countries, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results and more. For more information, visit


For further information, please contact:

Jarone Eitan Ashkenazi
Bob Gold & Associates


BG&A – SEMrush selects BG&A



 High Tech-Focused Public Relations Agency Retained
By International SEO/SEM company

Los Angeles – Feb. 18, 2014 – SEMrush, a leading data provider for competitive and keyword research, today announced it has selected Bob Gold & Associates, a full-service public relations agency, to lead its U.S. communications efforts.

SEMrush provides companies and professionals with great amounts of data for search engine optimization (SEO), search engine marketing (SEM) and online ad campaigns. Among their unique tools, SEMrush offers organic research to see competitors’ organic positions; advertising research to study competitors’ ads texts; keywords research to find good long-tail keyword and charts which compare various SEO metrics and other unique link building strategies.

“We now have a seamless international communications campaign by partnering with the Whiteoaks Consultancy in the U.K. and their affiliate agency, Bob Gold & Associates in the U.S.,” said SEMrush Brand manager, Alexandra Tachalova. “We have a dynamic solution that we believe is filling an important need in the marketplace. With our agency partners we know we will get help in shining a light on our efforts.”

“SEMrush offers important tools to speed the business prospects of any company or organization with an online presence with expert advice and practices. In short, this is a breakout company that everyone should know about and experience,“ said Bob Gold, president and owner of Bob Gold & Associates.


About SEMrush

SEMrush provides in-depth knowledge, expertise and data needed to enable businesses to take projects to the next level. Drawing on a vast well of data, easy-to-use SEMrush software gives users unrivalled analysis on SEO and website performance over 22 countries. For more information, visit

About Bob Gold & Associates

Bob Gold & Associates with offices in New York City, Southern California and Chicago provides strategic public relations and marketing services for the communications and high-tech industries.  Founded by Bob Gold in 1997, the agency is dedicated to providing highly-targeted creative services with reasonable fee structures.  Headquartered in Redondo Beach, Calif., Bob Gold & Associates is a co-founder and North American affiliate in the Whiteoaks International Network (WIN), a global tech-focused public relations agency network with 17 offices in 37 countries across five continents.  For more information, visit

For more information, contact:

Jarone Eitan Ashkenazi
Bob Gold & Associates

Wired Innovations Insights post

Below is the introduction to my first post on Wired Innovations Insights blog:

The SEO landscape is in constant flux and continues to transform at a frenzied pace. The convergence of earned, owned and paid media has changed the SEO mindset from keyword-centric methodologies toward new content-centric and key revenue based strategies. Google no longer cares for the “White Hat SEO“ approach – which uses such techniques as keywords and keyword analysis, backlinking and link building to improve link popularity – so what does that mean for the future of SEO?

Read more here:



Blaze PR – AmaWaterways press release

Below is a drafted press release for AmaWaterways while I was at Blaze PR

Ama Waterways

AmaWaterways Wins Porthole Cruise Magazine’s
Best River Cruise

AmaWaterways Wins the 14th Annual Readers’ Choice Award for Best River Cruise

CHATSWORTH, CA (SEPT. 13, 2012) Porthole Cruise Magazine, the world’s leading cruise publication, awarded AmaWaterways Best River Cruise in its 14th Annual Readers’ Choice Awards. For 14 years, Porthole Cruise Magazine has turned to its’ readers to evaluate the world’s cruise lines and vote to determine the industry’s leaders.

“Our readers are discerning travelers who have come to expect only the highest standards of quality, product, and service from cruise lines and destinations,” says Bill Panoff, publisher and editor-in-chief. “For AmaWaterways to have received the readers’ seal of approval in this category is truly an honor.”

Panoff personally congratulated AmaWaterways for its award with this video:

The Annual Readers’ Choice Awards are broken up into three categories: Float your Boat, All Aboard, and Hot Spots and Cool Places. Winners of each award are listed at and will also be highlighted in the December 2012 issue of Porthole Cruise Magazine set to hit newsstands on November 13. A full list of winners is available at

“The Best River Cruise award represents our commitment to creating the best river cruise experience in the world,” said AmaWaterways Executive. “This award highlights the hard work of every member of our AmaWaterways family and we are delighted to be recognized by Porthole Cruise Magazine and awarded by its’ readers.”

AmaWaterways operates the finest river cruising fleet and provides all-inclusive river cruise vacations on the waterways of Europe, Russia, Vietnam and Cambodia. With innovative ship designs – which include al fresco dining venues and creative use of interior space – and a rapidly-growing fleet of custom-designed ships, AmaWaterways provides the most exceptional river cruise experience.

AmaWaterways was founded in 2002 by Rudi Schreiner, Kristin Karst and Jimmy Murphy. Their combined experience and expertise in the river cruise business was matched with their passion to create a river cruise experience that will exceed all expectations.

To download AmaWaterways’ 2012 and 2013 brochures and for more information, please visit To make a reservation, please contact a  travel professional or visit, like us on Facebook and follow us on Twitter.

About AmaWaterways

Known for its custom-designed ships, extensive complimentary amenities and personalized service levels, AmaWaterways consistently leads the way in river cruising. With destinations traveling through Europe, Russia, Vietnam and Cambodia, and new voyages to Africa and Portugal the line’s award-winning fleets complement a variety of travel plans.

The Europe fleet includes the AmaPrima (2013); AmaCerto (2012); AmaVerde (2011); AmaBella (2010); AmaLyra (2009); AmaDolce (2009); AmaCello (2008), AmaDante (2008); AmaLegro (2007) and the AmaDagio (2006).

In addition to its European destinations, AmaWaterways offers the separate and distinct AmaVoyages to Vietnam and Cambodia via the AmaLotus (2011) and the La Marguerite (2009); Russia via the AmaKatarina (2011); Portugal via the AmaVida (2013); and Africa via the Zambezi Queen (2009).


Drafted by:

Jarone Ashkenazi
Blaze PR

Blaze PR – The Bank of Santa Barbara media alert

Below is a drafted media alert for The Bank of Santa Barbara while I was at Blaze PR

MEDIA ALERT                            MEDIA ALERT                            MEDIA ALERT

Bank of SB



The Bank of Santa Barbara is a proud sponsor of the “Goleta Lemon Festival”. Mirroring the vision of serving the greater Santa Barbara community, the “Goleta Lemon Festival” is proud to announce its 21st annual festival in the beautiful Goleta area.

You’ll find wonderful lemon flavored food, family friendly activities, and an array of other entertainment. Be sure to check out the Goleta Fall Classic Car and Street Rod Show, the Safety Street interactive display, and don’t miss the pie eating contests!

Join us for the pre-event Goleta Lemon Sunset in the Grove 5k Run on Sunday October 7th at 3pm to kick off this amazing event.


October 13, 2012; 10:00 a.m – 6:00 p.m.
October 14, 2012; 10:00 a.m – 5:00 p.m.


Free Admission and Parking


Girsh Park
7050 Phelps Rd
Goleta, CA 93117


The Bank of Santa Barbara broke the trend of larger banks buying smaller ones as they purchased “The Bank” from a national holding company and made it a locally owned and managed hometown bank.  In August 2012, The Bank will open a new branch in Goleta, CA.  The Goleta branch will mark the first expansion for The Bank and will offer the same capabilities of their flagship Santa Barbara location, including highly personalized business banking, non-profit services and community support. Expected business hours are Monday through Thursday from 9 a.m. to 5 p.m. and Friday 9 a.m. to 6 p.m.

For more information call 805-730-7860 or visit


Drafted by:

Jarone Ashkenazi
Blaze PR