Below is the introduction to my first post on Wired Innovations Insights blog:
The SEO landscape is in constant flux and continues to transform at a frenzied pace. The convergence of earned, owned and paid media has changed the SEO mindset from keyword-centric methodologies toward new content-centric and key revenue based strategies. Google no longer cares for the “White Hat SEO“ approach – which uses such techniques as keywords and keyword analysis, backlinking and link building to improve link popularity – so what does that mean for the future of SEO?
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